As bloggers and business owners, we breathe life into our brands all day, every day. A brand is much more than the logo, the engaging Instagram posts or our brand colors. A brand is our vision, our purpose and our visuals all combined together. Our brands our sources of emotions—they create meaning for the individuals we serve.
We narrow down our focus and target audience. We fine-tune our brand’s sole reason for being. At the same time, we encompass these ideas into our visual branding. Fonts, colors, spacing, patterns, and graphical elements make our brands come to life. All of these pieces come together in a brand board.
If you’ve worked with a designer or DIY-ed your design, you may be familiar with a brand board. A brand board is a quick reference guide for your brand’s visuals. The foundation of a brand board includes: fonts, colors and a logo.
Other elements to enhance your brand board include:
- Alternative logos or watermarks
- Styled photography
- Signature patterns
- Graphic elements (icons, buttons, illustrations etc.)