When we find our creative calling—you know, that action that lights up our world and others around us—we are living a life of purpose. I truly believe that everything we do is linked back to a higher purpose and everything happens for a reason, or perhaps many reasons. We blog with purpose. But sometimes blogging can feel more like a to-do list, rather than part of a powerful purpose. I’ve been thinking lately about how I want everything on my blog to have a particular purpose and be focus around a key mission. Here’s some ways I think we can focus more on our purpose, as bloggers, writers and creatives.
1. Develop a mission statement.
The first obvious way to blog with a purpose is to define what your purpose is. This can be done through a mission statement or a vision for your blog. I wrote about the vision of my blog last summer, where I explained how I envision my blog to be a source for creative and soulful inspiration, tied to fueling our creative callings in life.
Your mission statement can be more specific or broad, and it depends on the blogger and their intended goals for their blog. Whether it is to share recipes that bring people together, provide resources for bloggers and business owners, or help travelers plan inspiring adventures, a clear mission statement is the first step to blogging with purpose.
2. Keep in mind your audience.
This is probably the most important aspect of purposeful blogging. In order to have a purpose, you have to think about the people who read and interact on your blog. A purpose is directly tied to other people and how you can make a difference in their lives. Think about their needs, values, experiences, and dreams. Getting an idea of who your readers are and what they’re lives are like gives us bloggers clarity on what posts will be helpful for readers.
3. Maintain a content calendar.
Be purposeful in when and how you are producing content. Staying organized and loyal to your blog is another way to stay connected and loyal to your audience. Try to plan posts around the time of year, day of the week, etc. in order to be timely and relevant with your content. Take some time to think about not only what your content says, but when people are reading it.
4. Stay true to yourself and loyal to your ideas.
In the words of my best friend, Amanda, “follow your heart.” While cliché, blogging is ultimately an expression of who we are and what is important to us. Don’t sacrifice the heart behind your blog for content that may be buzz-worthy, but not real, that may entice readers, but not truly reflect your values. This means not accepting sponsored posts that don’t fully excite you. This also means being loyal to your ideas. Have you been thinking about a post for awhile? Has something been on your mind lately? If it is relevant to your blog, definitely use blogging as an outlet to connect deeper with yourself and your readers.
5. Keep a journal with thoughts for blog posts.
This is something that has made a huge difference for me in blogging. I now have a blogging notebook, exclusive for blog notes and thoughts, as well as some other inspiring quotes and information. By keeping a notebook, I am able to jot down thoughts for my blog throughout the day and truly plan out my ideas before going to my computer and writing everything out. I start by writing on paper. I get away from technology for a bit, because while the Internet makes blogging possible, our blogs do not only exist virtually. We blog to create better lives. Through writing my thoughts down everyday, I have transformed the way I think about my blog and my thoughts have shifted more and more towards my purpose for my blog even more.
My First Reader Survey!
In order to blog more purposefully, I developed a fun reader survey to get to know you guys better and improve this blog. I would love to get your feedback and hear what kinds of things you like to read! I always love taking blog surveys and seeing what kinds of questions bloggers ask. I tried to incorporate a few fun ones! Thank you so much in advance for taking time to give feedback, as well as read my blog!
How do you all blog with a purpose? I would love to chat about this with you all. This idea of purposeful living has been on my heart lately, and I can’t wait to dive more into it and truly experience the freedom, wonder and joy of living and blogging with a purpose greater than I can know!
So I challenge you all this week to take a moment to write out your blog purpose. Can you write it in one sentence? Can you define it more? Make it more specific? Let’s start being intentional with our words and why we write them everyday.