An about page for a blog is just like a trailer for a movie. It’s where people go to first to find information about your blog. For me, it was scary rewriting my about page to follow all the tips I read online: tell the purpose of your blog, give information about yourself and why you have a blog, include links to other content, include a call to action, etc.
In the end, I came up with five questions to get to the core of describing yourself as a blogger and your blog. You can find these questions in a fun, printable format below.
Questions to Ask to Write a Stellar About Page
1. Who are you?
Think about the obvious first: who are you at your job? At home? On the streets? Give basic information that people would want to know. For instance, I would love to know if you are a college student, a mom, a musician, a designer, a traveler, a writer or a wife. These are basic things your audience should know when they come across your website.
In addition to the basics, brainstorm other identifiers. These can come from some of your interests and other activities. Are you a runner? A font enthusiast? A cupcake magician? Nature walker? World traveler?
2. What do you love?
List the things that make you come alive. What would you do if you had a free weekend? List concrete things and abstract things. Words and phrases. People, things, hobbies, ideas. Think: walks on the beach, friends and family, weekend trips, movies, concerts, painting, sitting in coffee shops, coconuts, animals. Keep it real and realistic. Keep it you.
3. What do you do?
For this one, think of yourself and your day in verbs. Do you write? Photograph? Connect with others? Inspire? Breathe the wild air? Juggle many projects? Exercise? Run or cartwheel? Focus on the main things you do but also try to find strong, exciting action verbs!
4. What do you believe?
This is a really open question and very personal, but think in blog terms: what will your readers want to know you believe? What are the core beliefs and values behind your blog? Do you believe in working hard, forming relationships, connecting with others? Do you believe in life lived simply and intentionally?
5. What can you give others?
This is the core behind why you have a blog and why your readers should read. This should be included towards the beginning of your about page. Can you provide simple, quick recipes? Inspiration for a creative journey? Travel lessons and tips from Europe? Design advice for a website? Motivation to get healthy? Tips for college? Try to be specific with these and think about your ideal reader in the process.
With all these answers in mind, you are that much closer in crafting your about page and making it an awesome gateway to the rest of your blog!
Why are about pages important to your business?